Tauranga · Bay of Plenty

PUSH
YOUR
LIMITS.

Performance coaching for athletes and high-achievers who refuse to be average. Online & in-person, Tauranga.

Book a Free Call See Programs
200+
Athletes Coached
8YRS
Experience
97%
Client Retention
Strength Training ◆
Endurance Coaching ◆
Nutrition Planning ◆
Mental Performance ◆
Online Programs ◆
1-on-1 Training ◆
Tauranga NZ ◆
Strength Training ◆
Endurance Coaching ◆
Nutrition Planning ◆
Mental Performance ◆
Online Programs ◆
1-on-1 Training ◆
Tauranga NZ ◆
What I offer

TRAINING
PROGRAMS

All Programs →
01
⚡
1-on-1 Coaching
Fully personalised training and nutrition plan. Weekly check-ins, form analysis, and constant programme adjustments based on your progress.
From $299 / month
02
🎯
Online Program
A structured 12-week programme delivered digitally. Perfect for self-motivated athletes who want expert programming without live coaching.
$149 one-time
03
🏆
Elite Package
The full stack — daily coaching access, in-person sessions (Tauranga), race/comp prep, nutrition tracking, and mindset work.
From $599 / month
Coach
8+ Years Coaching
The Coach

JAMES
HENDERSON

Former competitive triathlete turned full-time performance coach. I've worked with everyone from complete beginners to national-level competitors — and I know exactly what it takes to unlock the next level.

My approach is simple: data-driven programming, honest feedback, and a refusal to let you settle for less than your best. Based in Tauranga, coaching worldwide online.

NZIHF Certified Strength & Conditioning Sports Nutrition Triathlon Coach L2
How it works

THE
PROCESS

01
Free Consult
30-minute call to understand your goals, current fitness level, and lifestyle. No commitment required.
→
02
Assessment
Detailed fitness assessment and baseline testing. We identify your strengths, weaknesses, and biggest opportunities.
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03
Custom Plan
Your fully personalised programme is built within 48 hours. Training, nutrition, and recovery — all mapped out.
→
04
Execute & Evolve
We train, track, and adjust continuously. Every week is better than the last.
Client Results

WHAT THEY
SAY

"In 6 months with James I dropped 14kg, hit a sub-20 minute 5K, and completely changed my relationship with training. This isn't just a coach — it's a full mindset shift. Best investment I've ever made in myself."

Client
Marcus T.
Online Coaching Client · Tauranga
★★★★★

"Finished my first Half Ironman after 12 weeks with James. His programming is next level — I felt prepared for every single kilometre."

Rachel K.
Elite Package · Mount Maunganui
★★★★★

"The online program is seriously underpriced for what you get. I've used 4 different coaches over the years — James is in a different league."

Ben L.
Online Program · Auckland

READY TO
START?

Book a free 30-minute consultation. No pressure, no BS — just clarity on your next step.

Book Free Consult